The sheer exuberance, the joie de vivre, of Hanayamata is hard to resist. My suggestion is to not bother resisting, and just let yourself be carried away by Hana, Naru, Yaya, Machi, and Tami
This is a series where the OP accurately catches the spirit of the show. I’ve managed to find a subtitled version, and the lyrics are also well matched to the show:
The trigger for the series is an American girl Hana N. Fountainstand coming to Japan to realise a dream of dancing yosakoi in a club with friends. The first girl she meets is the painfully shy Naru Sekiya, and the initial interactions between these two are simply glorious.
The core of which is Hana convincing Naru that she can be dazzling if she dances Yosakoi with Hana.
The exuberance of Hanayamata may have caught my attention.
Naru’s willingness to try, to grow, and the associated character development for Naru and the other characters is what is keeping my attention.
I must admit that story wise Hanayamata is fairly formulaic. So far it is using the well worn anime plotline of setting up an (initially at least) unpopular school club to introduce the characters, and the elements of Yosakoi. In both this, and in the acquisition of her own dream, Hanayamata bears some similarities to the superior Chihayafuru.
So it is with Hanayamata. The formula is solidly, and exuberantly, executed and generates an enormous sense of fun for the viewer. The formula also allows the series to lampshade some standard anime tropes by having Hana refer to Yaya-chan as a tsundere for Naru.
Overall Hanayamata is the show putting the biggest smile on my face each week. Take a look, have fun, and put a smile on your own face.
 Unfortunately CrunchyRoll don’t always subtitle the OP/EDs.
 It helps that there’s some truth to the accusation…