Gingitsune: Messenger Fox of the Gods is a lightweight series that can be quite charming to watch, and occasionally very funny.
The premise for Gingitsune is that traditional shrines will have heralds to act as the go-betweens between the gods and humanity. The heralds are spirits that can only be interacted with by hereditary successors to a shrine. However a true successor to one shrine can interact with the heralds for all shrines.
The ability to see a herald is inherited when the previous successor dies. For Makoto Saeki this happened when her mother died when she was four.
The creation of the heralds is interesting; it appears that the heralds are the spirits of dead animals that received an act of kindness from the priests/priestesses at their shrine. This act of kindness, or an echo of it, then becomes intrinsic to the herald in some way .
I suspect that this is why only the hereditary successors can interact with the heralds; their bloodline carries the memory of that kindness. Unsurprisingly this is showing up in the core of Makoto’s characterisation, and I expect it to become more obvious with Satoru as the series progresses.
Apart from the heralds, and Gintaro’s limited ability at divination, this is essentially a high school slice of life tackling cliques, bullying, and the obligatory transfer student in a fairly light hearted manner. There are elements of parental abandonment , but again this hasn’t been too angsty so far .
Epsiode 6 Do I Look Good? is genuinely funny with a gentle heart, and is probably the best episode to date.
There is a possibility  of more serious material later, but overall I’m not expecting this to dominate the remaining episodes.
The Interim Verdict
Gingitsune is a fun show to watch but, like the other fall 2013 shows that I’m watching, isn’t likely to be a particularly great or memorable one in the longer term. It is definitely worth the time I’m spending on it now, and I do recommend Gingitsune as at least a “watch once”.
Here’s the opening credits which catch the spirit of the show quite well:
And since I quite like song, here’s the full PV for fhana’s tiny lamp:
 This is a necessary consequence of the premise. For Makoto and Satoru to be able to interact with the heralds they have to have lost their parents/grandparents that were in the direct line.
 OK, there’s been some angst with Satoru, but he’s clearly not going to be allowed to stay that way. 🙂